All posts by Ethan Chernofsky

Ethan is the VP Marketing at Placer.ai and loves helping people reach their goals with location analytics.

Black Friday 2019

According to several reports, Black Friday 2019 offline traffic was down compared to recent years. Yet, the picture is much more complex than any overarching number. To help provide more clarity we dug into Black Friday foot traffic data and found that the results were incredibly mixed, with several brands seeing major boons while others ...

Q3 Retail Index – Apparel

With widespread concerns that the Back-to-School season would underperform, a prime target for a rough quarter was the Apparel sector. Yet, looking back at eleven of the top players in offline apparel showed a very different story. Widespread Growth When analyzing eleven of the top players in the space, ten saw growth from Q2 to ...

The World Series and Why It Matters For Retail Real Estate

It may not come as a shock that a huge event like the Major League Baseball World Series will have a significant impact on the surrounding area. But what are the actual changes? What might this mean for brands? These are all questions that rarely get answered. So we decided to dive into the data ...

Placer Bites: Dicks, Best Buy, and Old Navy

This week, we’re analyzing two of the most interesting retailers - Best Buy and Dick’s Sporting Goods - and taking a look at Old Navy ahead of their ‘will they, won’t they’ spinoff. Growing Visits for Dick’s Sporting Goods When looking at Dick’s traffic in 2019, we can already see a 4.5% increase in traffic ...

Turkey Wednesday

We all know about Black Friday and Cyber Monday, with Giving Tuesday even finding its way into the Zeitgeist. But what about Turkey Wednesday?  While the name might still need some workshopping, there may not be a bigger day for grocers than the Wednesday before Thanksgiving. The Holiday Season Addition We Didn’t Realize We Already ...

The End of Black Friday?

Black Friday is the most important shopping day of the year. But will it remain that way?

Placer Bites: Popeyes, Papa Johns and TGI Fridays

Popeyes…. Clucking Amazing It’s difficult not to rave about how unbelievably successful Popeyes has been in the last few months. The Chicken Sandwich craze and the #chickenwars battle that ignited it was a fun summer story. But to give all of the credit to a social craze belies just how effectively Popeyes has been able ...