All posts by Ethan Chernofsky

Ethan is the VP Marketing at Placer.ai and loves helping people reach their goals with location analytics.

Strong Gains in the Plus-Size Market

Plus-Size leaders like Lane Bryant and Torrid are driving serious traction in a rapidly growing market.

Hudson Yards Update – Has the Mega Project Sustained Interest Following an Impressive Launch?

Hudson Yards followed huge excitement with a very successful launch, but have visitors kept coming or has the momentum tapered off?

Prime Day Primer – What’s The Offline Impact of Amazon’s Online Extravaganza?

Prime Day is a huge online opportunity, but how are top brands leveraging the buzz to drive offline interest? We leveraged foot traffic data to find out.

Can A New Dinner Menu Catapult Panera To Fast Casual Dominance?

Can Panera's new dinner menu help the brand reach new heights? We dug into the foot traffic data to find out.

Crisis Averted? Though Checkout Systems Went Down, Target Loyalty Remains High

Target suffered through two different technical glitches. Did it affect their visits? We dove into their location analytics to find out.

Black Friday’s Mid Year Rival?

Best Buy, Nike, Apple and GAP. Location data from Memorial Day Weekend helps us break down who took advantage of the weekend and who missed an opportunity.

Lululemon’s Rising, But Can It Avoid This Key Expansion Risk?

Lululemon is one of the most powerful retail brands, what can location analytics tell us about their rise and potential risks?