All posts by Ethan Chernofsky

Ethan is the VP Marketing at Placer.ai and loves helping people reach their goals with location analytics.

Placer Bites: Levi’s & Bed, Bath & Beyond

Brands Are Flying Solo Amid a decline in wholesale, Levi’s recently announced a jump in overall sales thanks to direct-to-consumer channels online and in brand stores. The same report noted a reduction of wholesales sales from 50% to 30% of overall revenue in the last eight years, alongside a plan to expand 100 stores. The ...

What IKEA Found in Brooklyn

IKEA is on its way to Queens. So what is attracting the home goods leader into the boroughs? We dug into its Brooklyn location’s data to find out. Why Double Down on Lower Traffic? Looking at data from August 2017 through August 2019 shows a brand that experienced a weaker 2019, than the strong growth ...

Placer Bites: Apple Excitement, BOPIS to the Rescue?

While Apple Store openings have remained fairly flat in the US, the brand did give the physical locations some serious stage time. But apart from the tactics and approaches that make the in-store experience at Apple so compelling, the visits to actual locations can also signify the wider excitement the brand is generating. With the ...

Boston Seaport Becoming Must Visit

When Retail Dive published a glowing review of the Boston Seaport, it caught our attention for several reasons. Firstly, the perception of a rise in attention for the shopping destination certainly begs for checking up with data. Secondly, the makeup of the Seaport’s retail mix is incredibly important to analyze as it combines a group ...

Old Navy Sets Sail on Expansion Plan

Old Navy is embarking on an aggressive expansion push. Does that data support the move? What are the keys risks to avoid?

Placer Bites: Sam’s Club & Gordmans

Join the Club? There may be a myriad of reasons why Sam’s Club is rebounding, but the strength should be seen as anything but a given following the company’s precarious situation in early 2018. The company’s Q2 earnings highlighted strong same-store growth, but digging into the data shows that the best may be yet to ...

Pushing Into Health

One of the critical themes that will determine offline retail success in the coming years will be the capacity to maximize physical locations. That will obviously place a huge emphasis on site selections, store formats, localized approaches to store stocking and more. But an important piece of this puzzle will center around the ability to ...