All posts by Ethan Chernofsky

Ethan is the VP Marketing at Placer.ai and loves helping people reach their goals with location analytics.

Back to School 2019 Recap

The Back-to-School season can be a make-or-break for many retailers. We dug into the location analytics to see how Staples, Office Depot, Target and Walmart performed in 2019.

Placer Bites: Vegan Nuggets & A Check-in On Lululemon

Our first ever Placer Bites - a weekly round up of quick hitter stories that got us excited. This week featuring KFC's chicken-less nuggets and a Lululemon update.

Nike Surging

Nike had a rough August, but does there location data indicate a strong quarter?

Target’s Torrid Pace in Q3

Target had an incredible Q2, but could the 2019 Back-to-School season push performance even higher? We dove into the location analytics to find out.

Making Sense of IKEA

IKEA metrics are unlike any other brand. What does this mean for the Home Goods giant and for its neighbors?

A Tale of Two Deals – Chick-fil-A & McDonald’s

The King of Fast Food and the rising powerhouse squared off with summer deals. How did both brands fare? We dove into the location analytics to find out.

The Chicken Wars Victor & The Key Takeaway

The Chicken Wars pitted two top QSR brands against each other, but who came out on top? And does this battle have a future?