All posts by Ethan Chernofsky

Ethan is the VP Marketing at Placer.ai and loves helping people reach their goals with location analytics.

What Off Price Retail Shows Us

There are a myriad of reasons why off-price retailers succeed and whether it is the cost or the experience, the impact is clear. Ross announced that it had successfully launched 100 new stores in 2019, even while other major brands were rapidly shuttering locations. We looked into these two off-price retail leaders to analyze their ...

Kroger’s Decline

Early in 2019, Kroger’s was listed by a top retail research firm as the fourth-largest grocer in the world. Yet, the year that began with such a proud status, has seen the brand endure a difficult period in the US. The company announced plans to lay off hundreds of employees with concerns that the turnaround ...

Placer Bites: Dick’s on the Rebound, Costco Continues to Rise

Dick’s Sporting Goods is on the rebound and looking for ways to keep the momentum moving in the right direction. Beyond announcing the opening of new stores the company also disclosed a plan to improve its offering to women and girls in order to continue driving growth. We dove into the data to see how ...

Beyond Bed, Bath & Beyond

In cases like this, the title almost writes itself. Recent reporting has stated that Bed, Bath & Beyond could be looking for a buyer for the whole company or some of its sub-brands. While we dug into the mothership in August, the rumors provided a great opportunity to analyze some of Bed, Bath & Beyond’s ...

Placer Bites: Levi’s & Bed, Bath & Beyond

Brands Are Flying Solo Amid a decline in wholesale, Levi’s recently announced a jump in overall sales thanks to direct-to-consumer channels online and in brand stores. The same report noted a reduction of wholesales sales from 50% to 30% of overall revenue in the last eight years, alongside a plan to expand 100 stores. The ...

What IKEA Found in Brooklyn

IKEA is on its way to Queens. So what is attracting the home goods leader into the boroughs? We dug into its Brooklyn location’s data to find out. Why Double Down on Lower Traffic? Looking at data from August 2017 through August 2019 shows a brand that experienced a weaker 2019, than the strong growth ...

Placer Bites: Apple Excitement, BOPIS to the Rescue?

While Apple Store openings have remained fairly flat in the US, the brand did give the physical locations some serious stage time. But apart from the tactics and approaches that make the in-store experience at Apple so compelling, the visits to actual locations can also signify the wider excitement the brand is generating. With the ...